Next Steps

Want to get started?

Need more answers?

Wisdom

There are many ways to be creative – not only intuitive ways but organized, logical ways, too.

Theresa Bayer

Search Engine Optimization Guide

Search Engine Optimization (SEO) is always a questionable subject because Search Engines purposefully do not disclose how they determine content ranking. There are however a number a rules that can be followed to improve page ranking and most of these purposefully follow graphic design best practices.

This guide focuses on the primary white-hat SEO formatting standards.

SEO Bold, Italic, and Underline

There is much debate concerning the significance of the Bold <b>, Strong <strong>, Italic <i>, and Underline <u> tags. In general these tags have little to no effect on page ranking and should be used sparingly to highlight words of importance such as terms, titles, or quoted text. Repeatedly marking all keyword with the bold tag has very little effect on ranking. It is much better to use keywords in heading tags.

SEO Heading Format and Style

All text based content should be clearly visually structured to help the reader quickly find the information they are looking for. This is also true for Search Engines. The best way to accomplish this is using the HTML Heading Tags: <h1>, <h2>, <h3>, <h4> etc.

SEO Page Links

Inline content linking can have a beneficial impact on Search Engine Ranking but only if used properly. The most common pitfalls include "using click" here or "read more..." links. Using full URLs for internal site links is also problematic. XHTML Strict also plays a role because of the removal of the target attribute.

SEO Bold, Italic, and Underline>

Add your comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly. If you have a Gravatar account associated with the e-mail address you provide, it will be used to display your avatar.

Homepage:

Subject:

Comment: *

Enter the code below: *

  .dSEEMb.   9E5S99H55@      dE89M    .dM99Hb.    .dHEE8b.  
 d89P  Y99b        dH5P     dHP@88   dS@P  Y@Eb  d9MP  YM5b 
 5HH              dE@P     dMP 58M          8@9  9EM    988 
 @@@d95Mb.       dH8P     dHP  589        .d88P  Y5Hb. dEHE 
 589P "YSHb   M@99E59@   d8S   9@5    .odS85P"    "Y5SHP98E 
 985    E@@    dHEP      ESSE8S@95M  dM9P"              EEH 
 YE5b  d98P   d9HP             ME9   8HE"        Y5Hb  dM8P 
  "YMM88P"   dE5P              M55   MMH5ES555    "Y559HP"

Navigation