CRE Loaded based ecommerce store featuring retail & wholesale pricing together with automated product picture layouts.
The Brief:<
Create an eCommerce web site that reflects the character of Edge and allows easy management of store information and products.
The Concept:<
Edge manufactures a variety of products that have a unique style. The style is a blend of 50s era patterns with contemporary design. The patterns are accented by embroidered designs that are complex and original. To complement the product styles the web site design will use colors, patterns and accent graphics from the products.
The Solution:<
An OSCommmerce based site was chosen because it is Open Source and can therefore be easily modified to suit the needs of the client. The highlights of the design include picture borders that are automatically generated for a product image and a custom layout script that positions the product images depending on their size and number for optimal space efficiency.
The store accommodates both retail and wholesale shoppers using user profiles. By default the site displays retail products and pricing, with automated shipping and tax calculation, ending with online credit card payment processing. When a wholesale customers logs in they can view products sold in sets at discounted prices. They are invoiced for purchases rather than using the standard credit card checkout. This allows for better shipping calculations on bulk purchases. A wholesale customer can sign up online for an account and provide their Tax identification number. Once the business is confirmed the site administrator can activate the account using the administrative interface. The wholesale customer is automatically notified by email when their account is activated.
